Genesys Cloud enables management of WhatsApp Business Accounts (WABAs) through Embedded Signup, providing full ownership and control over WhatsApp business assets and account settings via WhatsApp Manager. Key messaging assets and experiences are configured within Genesys Cloud, including supported WhatsApp Media Carousel templates, which are created in the platform and submitted to Meta for approval. The resource center provides guidance on common WhatsApp business account management tasks, WhatsApp message template configuration, and related functionality such as ACD messaging configuration and account migration procedures.