AI-generated summary
Genesys Cloud's WhatsApp template messaging system provides businesses with a comprehensive platform for managing approved outbound communications through structured message templates while maintaining WhatsApp Business Account (WABA) compliance. The system supports multiple template types, including standard templates with text-only or single-media headers (JPEG, PNG, or WebP format up to 5MB) and carousel templates featuring two to ten scrollable image cards with interactive buttons.
Template configuration requires specifying template names, language selection, and message content including optional headers, body text (up to 20, for standard templates), footers, and interactive buttons. Button options include URL buttons (with static or dynamic URLs requiring https-secured links), Phone Number buttons (formatted in E.164 standard with country code), and Quick Reply buttons. Variable parameters use lowercase alphanumeric pill button format with unique names; however, only single variables are permitted in header text and Link URL fields, as multiple variables cause delivery failure. Genesys Cloud automatically populates special variables including "agent_name," "customer_name," and "agent_alias," while custom substitutions can override default values and allow agent modification.
Implementation requires prior WABA approval, exact template content matching, and appropriate permissions (Responses > All > All). Templates must be created and approved in the WhatsApp Business Account before addition to Genesys Cloud. Template Name and Language fields become non-editable after saving, though other message and button contents remain modifiable. Only administrators can modify templates, and agents cannot edit images after template deployment.
The system supports inbound replies within 24 hours and proactive outbound messaging using pre-approved messages, enabling consistent customer communication while maintaining brand standards. Templates are validated upon saving with status progression through Accepted, Error, Rejected, and Approved states. Real-time preview functionality is available during configuration, and Genesys Cloud automatically adds Call on WhatsApp buttons to outbound messages. Carousel templates enable rich messaging experiences by allowing customers to browse products, services, and promotions while accessing external websites directly from WhatsApp. Additional capabilities include agentless WhatsApp notifications, Embedded Signup Flow integration, and migration tools. Templates can be mapped to canned responses for use by agents, bots, digital bot flows, agentless APIs, and outbound campaigns