AppFoundry ISV partners

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Genesys Cloud provides ISV partners with comprehensive vendor management, marketplace presence, and enterprise agreement capabilities through the AppFoundry platform. Partners access three core features: vendor profiles for company information and customer contact, listing editors for modifying app marketplace listings, and usage dashboards displaying subscription metrics and adoption data segmented by region. Vendor enablement requires ISVs to email appfoundry@genesys.com with their Organization ID and login region URL, after which Genesys Cloud administrators create user accounts and assign the AppFoundry Admin role with permissions for vendor management and app usage viewing. The Listing Editor tool enables vendors to create and manage published and draft listings with editable fields including application name, descriptions, use cases, product details, terms and conditions, marketing materials, documentation links, images, and video URLs; all submissions undergo AppFoundry team review before publication. Enterprise agreements are established through Admin > Enterprise Agreements by entering agreement names, organization IDs, authorized product listings, and committed quantities, with customers receiving notifications and requiring authorization before automatic application enablement. ISV applications are installed via Admin > Integrations for client and CRM applications or through Enterprise Agreements for AppFoundry applications, with all applications requiring SKUs/Parts configuration for Genesys Cloud subscriptions. Genesys Cloud AppFoundry manages enterprise agreements through a mutual disable-and-delete framework where either party can disable an agreement, granting deletion rights; deleting an agreement prevents application deployment but does not invalidate existing legal contracts. ISVs receive usage counts through Usage APIs for licensed, mimic, and recurring application types and must share revenue with Genesys according to partnership agreements—Genesys-invoiced applications are handled automatically, while ISV-invoiced applications require manual revenue reporting through the Genesys Ascend Partner Portal, with reported deal revenue directly influencing the ISV's AppFoundry partnership tier calculation. ISV partners selling directly to customers must manually enable applications per customer and meet specific requirements, including vendor-enabled Genesys Cloud organizations with designated billing and enterprise agreement permissions. Resellers are limited to a single enabled Genesys Cloud organization regardless of regional or reseller organization count. Customers must not have existing Genesys Cloud subscriptions for the integrated product before enabling ISV applications through this capability. Usage Dashboards provide subscription information for ISV applications and require administrators to grant specific AppFoundry permissions to authorized users, with vendors authenticating through their Genesys Cloud Org and configuring unique app IDs in dashboard columns.

Series: AppFoundry

Previous suggested step: AppFoundry for resellers

The ISV AppFoundry partners have the following extra capabilities enabled on AppFoundry:

Vendor profile: A vendor profile has information, including sales, support, and other general company materials, useful for the customer to contact the ISV application vendor.
Listing Editor: The vendors can make edits to any existing listing linked to their vendor profile. Submit the edits to the AppFoundry team to get them reflected on AppFoundry.
Usage Dashboards: The usage dashboards show the vendor’s total customer count, the customer’s region-based application usage, and the customer’s individual subscriptions. The AppFoundry Usage APIsprovide the usage statistics.

Vendor enablement

To request access to the App Usage dashboards, the ISV AppFoundry partners must send an email to appfoundry@genesys.com with the following details:

Organization (Org) ID. To find your Organization ID, perform the following:

1. Log in to Genesys Cloud.
2. Click Admin > Organization Settings.
3. Click Menu > Account > Organization Settings.
4. In the Organization Details tab, expand the Advanced area to view or copy your Organization ID.

Region of Org: To determine the region, send the URL that you use to log in to Genesys Cloud.

Genesys controls Genesys AppFoundry vendor access via Genesys Cloud authentication. If you do not have a user account in your Genesys Cloud development organization, perform the following:

Contact the administrator of your Genesys Cloud organization, which is the org provided above.
Ask the administrator to create a user account for each user for whom you must manage your AppFoundry vendor profile and listings.

To add a new user to the organization, see Add a User. After creating the user accounts, the partner must have the proper permissions to manage the AppFoundry vendor content. The Genesys Cloud administrator must create a new role called AppFoundry Admin (Admin > Roles). For more information on adding a new role, see Add a Role. The AppFoundry Admin role needs the following permissions:

All permissions under appFoundry > vendor
appFoundry > vendor – Add
appFoundry > vendor – Delete
appFoundry > vendor – Edit
appFoundry > vendor – View
All permissions under appFoundry > appUsage
appFoundry > appUsage – View

Note: If your organization does not have these permissions, then that organization is not enabled for vendor enablement.

To enable vendor enablement, perform the following steps:

Step 1: Enable users for AppFoundry vendor management

On adding the role, you must apply the new role to all users who can manage your AppFoundry content.

To add the role to the user, perform the following:

Click Admin > People.
Edit properties for the required user who can manage your AppFoundry profile and listings.
Click the Roles tab and select View All.
Assign the AppFoundry Admin role to that user.

Upon assigning the role to that user, the user can log in to the AppFoundry site using their Genesys Cloud credentials. The user can view the Vendor menu to manage the profile and listings. To assign a role to a user, see Assign Roles.

Step 2: Create vendor profile

As a Genesys ISV, you must create a vendor profile to provide important company information to Genesys sales, resellers, and customers. The vendor profile provides you with the ability to manage your AppFoundry listing. For more information about the vendor profile, see vendor profile.

Note: After creating your vendor profile, send an email to so that Genesys can link your listings to that profile.

Step 3: Listing management

The AppFoundry ISV partners can make edits, updates, and submit changes to an existing listing on AppFoundry. For more information about editing a listing, see Listing Editor.

Note: If you do not see any listings, you have not created your vendor profile or have not notified Genesys to link your listings with the vendor profile.

Step 4: Usage dashboards

The AppFoundry ISV partners, with their ISV applications, are provided with the usage dashboards to provide subscription information about their ISV applications. For more information about usage dashboard, see Usage Dashboards.

Profiles

Once vendor access is enabled, perform the following:

Log in to the AppFoundry.
In the upper right corner, click your user name.
Select the proper region for your organization.
Enter your credentials. The menu bar next to the Home link displays the Vendor menu.
Select Vendor Info.
Enter Offices, Office Hours (Sales, Support, and Additional), Phone Numbers, Websites, and Documents.

Note:

To create or manage your vendor profile, your Genesys Cloud org must be enabled for vendor access, and your user account must have proper AppFoundry permissions. For more information about AppFoundry permissions, see AppFoundry ISV Partners.
Upon profile configuration, send an email to appfoundry.support@genesys.com so that Genesys can associate your profile with your listings. If you have multiple listings, specify all listings in the email.

The sample updated AppFoundry listing page is as follows:

The sample detailed information page is as follows:

Listing editor

Once you have enabled vendor access and paired your listings with your profile, perform the following:

Log in to the AppFoundry.
In the upper right corner, click your user name.
Click Vendor > Listing Editor.
Click the Published Listings tab to view all published listings associated with your vendor profile. The Drafts tab appears next to the published listings.
To make edits to your listings, click the Create Draft icon.
Edit the required fields, including Application Name, Tag Line, Short Description, Full Description, Use Case—Do Not Alter Format, Product Details (Languages, Industry, Attestations), Terms and Conditions (URL), Marketing Brochure (PDF), Help Documentation (URL), Images, and Video URL.
Click Save.
Click Submit after updating your listings to notify the AppFoundry team that your edits are ready for review.

Note: To manage your listing(s), your Genesys Cloud org must be enabled for vendor access, and your user account must have proper AppFoundry permissions. For more information about AppFoundry permissions, see .

If your draft listing is accepted, the AppFoundry Team publishes your listing on AppFoundry. If your draft listing is rejected, the AppFoundry Team explains the rejection so that the issues are addressed and resubmitted for approval.

Usage dashboards

The enabled Genesys Cloud Org administrator has to add the following permissions to authorize users within their Genesys Cloud Org for App Usage dashboards:

appFoundry > appUsage – view

Note: To access the usage dashboard, your Genesys Cloud org must be enabled for vendor access, and your user account must have proper AppFoundry permissions. For more information about AppFoundry permissions, see .

The enabled Genesys ISV AppFoundry partners can see the Vendor menu with the App Usage menu once authenticated using the Genesys Cloud Org on AppFoundry.

To view the usage dashboard, perform the following:

Once set up, enter the API key.
Note: If you do not have your API key, open a case in the Genesys Partner Hub by selecting Partner COE Request in Category Generic, Partner Management & Supportin Category, and AppFoundry – Sales & Marketing related queries in Sub-Category.
Click Save.
In the columns on the left side, add your unique app IDs. A single AppFoundry partner can have multiple app IDs.
To segment customer data by region, select the Genesys Cloud region below the app ID(s) on the left side.
To view the customer-specific contract information regarding the ISV app, click an individual org ID.

Enterprise agreements

AppFoundry ISV Partners, with a published ISV Application sold through and invoiced by Genesys, can also sell the same offering directly to the customer/reseller and invoice for the usage of their product. The ISV applications invoiced by the ISV are not considered part of the Genesys subscription. The AppFoundry ISV partners must manually turn on the ISV application for each customer purchasing their product directly from them.

Requirements

The AppFoundry ISV partners are required to meet all requirements for the ISV applications on the Genesys subscription. To become an ISV, you must satisfy the basic requirements listed as follows:

For the AppFoundry ISV starting an agreement:

Vendor enabled Genesys Cloud organization: Must have a Genesys Cloud role with the following permissions:
- All permissions under billing > enterpriseAgreement
- billing > enterpriseAgreement – add
- billing > enterpriseAgreement – delete
- billing > enterpriseAgreement – view
- billing > enterpriseAgreement – edit
  Note: If these permissions do not exist in your organization, then the organization has to be enabled for vendor enablement.
SKUs/Parts: Even though the ISV can invoice directly, all ISV applications must be able to sell through Genesys on the Genesys Cloud subscription. Therefore, SKUs/Parts must be set up for the ISV applications with Genesys as per the standard billing guidelines.
ISV application install wizard: The ISV applications, invoiced by Genesys, require an install wizard to facilitate the deployment of the ISV application. The ISV can also use the same install wizard to invoice the ISV application. The installation wizard cannot determine if Genesys or the ISV is billing for the ISV application.

For the reseller/customer accepting an agreement:

Reseller permissions: Must have a Genesys Cloud role with the following permissions:
- All permissions under billing > enterpriseAgreement
- billing > enterpriseAgreement – delete
- billing > enterpriseAgreement – edit
- billing > enterpriseAgreement – resellerAccept
Customer permissions – Must have a Genesys Cloud role with the following permissions:
- All permissions under billing > enterpriseAgreement
- billing > enterpriseAgreement – delete
- billing > enterpriseAgreement – edit

To use the functionality, the customer’s Genesys Cloud organization cannot have a subscription for the integration enabled using this capability. To use this capability, the customer’s organization must be free of a Genesys Cloud subscription of the product before enabling the ISV application using this capability.

Note: Resellers can have only one Genesys Cloud organization enabled as a reseller regardless of the number of reseller or regional Genesys Cloud organizations.

Start enterprise agreements for ISV

To start an enterprise agreement, an ISV user with the proper permissions performs the following:

Log in to the AppFoundry.
Click Admin > Enterprise Agreements.
Click the Initiating Agreements tab.
To start an enterprise agreement between the ISV and the customer and/or Genesys reseller who authorizes the customer access to the ISV application, click the Create a New Agreement link. The Create a New Agreement dialog box appears.
In the Create a New Agreement dialog box, perform the following:
- Name: Provide a unique name to identify this particular enterprise agreement. As a suggestion, you can specify the product name and the intended customer to easily find to refer to that agreement later in the list of enterprise agreements.
- Target Organization Id: Provide the customer’s Genesys Cloud organization ID. Ensure that only this organization accepts the agreement.
- Authorizing Organization Id: Provide the reseller’s Genesys Cloud organization ID that is enabled for AppFoundry reseller access. The reseller has to provide this organization ID to the ISV.
  Note: This field is applicable only if the ISV is billing the Genesys Reseller.
- Listing: Select the product authorized for the customer from the drop-down menu. Note: If you do not find any listings, ensure that you are logged into the correct organization that has been enabled for AppFoundry vendor access. The relationship for the listings provided in the drop-down menu is Vendor-enabled Org > Vendor Profile > Vendor Listings .
- Listing Parts: Click Add Part and add product parts and committed quantities to the enterprise agreement.
Click Create. The Terms of Usage dialog box appear.
Select I accept the Terms of Usage.
Click Create to begin the process of generating the enterprise agreement.

All enterprise agreements created by the ISV are maintained in the enterprise agreements list. The list displays information about the enterprise agreement and its current state. Once the ISV starts the enterprise agreement, the agreement appears in the Initiating Agreements tab for the ISV.

Authorizing agreements (Customer)

When the ISV directly sells an ISV application to a customer, the ISV is required to manually enable the ISV application for that customer after completing all the commercial sale paperwork. Once the ISV starts the agreement, a notification is sent to the customer. Upon logging in to the AppFoundry, the customer can find the notification listed in the notification section.

Enable ISV AppFoundry application for customer

To enable the ISV AppFoundry application in the customer’s organization, perform the following:

Log in to AppFoundry using the Genesys Cloud organization where the ISV application is used.
Click Admin > Enterprise Agreements.
Click the Authorizing Agreements tab.
Click the Display Name > Pending Upgrade line item. The enterprise agreement from the ISV is displayed.
Validate that the enterprise agreement is acceptable, specifically the Listing Parts and quantities.
Upon reviewing the details, choose one of the following:
- Accept Agreement: Click to accept the enterprise agreement and enable the ISV AppFoundry application for the customer’s Genesys Cloud organization. Upon choosing to accept the enterprise agreement, the Terms of Usage dialog box appears.
- Delete Agreement: Click to delete the enterprise agreement.
Upon accepting the enterprise agreement, read the terms.
To accept the terms, click I accept the Terms of Usage.
Click Accept Agreement. The ISV AppFoundry application is enabled in the customer’s organization.

Note: If the initiated ISV Genesys Cloud organization is in a region different from the customer’s Genesys Cloud region, refresh the page after 5 seconds to view the updated agreement.

Enable ISV client application for customer

To enable the ISV client application in the customer’s organization, perform the following:

Click Admin > Integrations.
In the upper right corner, click the Integration link.
Click Install.
Perform all the steps explained in the preceding Enable ISV AppFoundry application for customer section.

Enable CRM application (aka Embeddable framework applications) for customer

To enable the CRM application in the customer’s organization, perform all the steps explained in the preceding Enable ISV AppFoundry application for customer section. The required permissions and licenses are now enabled.

Note: If you delete an enterprise agreement, the ISV’s AppFoundry ISV application cannot be deployed to the customer’s Genesys Cloud organization. It does not invalidate any legally binding, signed contracts between the ISV and the customer.

Authorizing agreements (Genesys reseller)

When the ISV sells an ISV application to a reseller on behalf of a customer, the ISV is required to manually enable the ISV application for that customer after completing all the commercial sale paperwork. Once the ISV starts the agreement, a notification is sent to the customer. Upon logging in to the AppFoundry, the customer can find the notification listed in the notification section.

Enable ISV AppFoundry application for Genesys reseller

To enable the ISV AppFoundry application for the Genesys reseller, perform the following:

Log in to AppFoundry using the Genesys Cloud organization provided to the ISV for approval.
Click Admin > Enterprise Agreements.
Click the Authorizing Agreements tab.
Click the Display Name > Pending Upgrade line item. The enterprise agreement from the ISV is displayed.
Validate that the enterprise agreement is acceptable, specifically the Listing Parts and quantities.
Upon reviewing the details, choose one of the following:
- Accept Agreement: Click to accept the enterprise agreement and enable the ISV AppFoundry application for the customer’s Genesys Cloud organization. Upon choosing to accept the enterprise agreement, the Terms of Usage dialog box appears.
- Delete Agreement: Click to delete the enterprise agreement.
Upon accepting the enterprise agreement, read the terms. Resellers have their terms with the ISV. The terms shown acknowledge the commercial aspects outside Genesys’ agreements.
To accept the terms, click I accept the Terms of Usage.
Click Accept Agreement. The ISV AppFoundry application is enabled in the customer’s organization.

Note: If the initiated ISV Genesys Cloud organization is in a region different from the customer’s Genesys Cloud region, refresh the page after 5 seconds to view the updated agreement.

Enable ISV client application for Genesys reseller

To enable the ISV client application for Genesys reseller, perform the following:

Click Admin > Integrations.
In the upper right corner, click the Integration link.
Click Install.
Perform all the steps explained in the preceding Enable ISV AppFoundry application for Genesys reseller section.

Enable CRM application (aka Embeddable framework applications) for Genesys reseller

To enable the CRM application for the Genesys reseller, perform all the steps explained in the preceding Enable ISV AppFoundry application for Genesys reseller section. The required permissions and licenses are now enabled.

Disabling and deleting agreements

Once the AppFoundry ISV enables an enterprise agreement and a customer or a Genesys reseller directly accepts the agreement on behalf of a customer, both the AppFoundry ISV and the customer or Genesys reseller can disable the ISV Application in the future. If the AppFoundry ISV, customer, or reseller disables the enterprise agreement, the ISV application is immediately unavailable. If the enterprise agreement is disabled by one party, only the other party can delete the agreement. For example, see the following scenarios:

Customer to AppFoundry ISV enterprise agreement:
- If the customer disables the agreement, the AppFoundry ISV has the option to delete the agreement.
- If the AppFoundry ISV disables the agreement, the customer has the option to delete the agreement.
Reseller to AppFoundry ISV enterprise agreement:
- If the reseller disables the agreement, the AppFoundry ISV has the option to delete the agreement.
- If the AppFoundry ISV disables the agreement, the Reseller has the option to delete the agreement.

Usage APIs

AppFoundry ISVs can expect usage counts returned in AppFoundry’s Usage APIs for usage type (aka licensed), mimic type, and recurring applications.

AppFoundry ISVs, per the AppFoundry ISV partnership agreement, are required to share revenue with Genesys for any sales of the ISV application. Genesys invoiced ISV applications are handled automatically. However, the ISV invoiced ISV applications require manual reporting of the revenue share.

To report revenue share for a deal, perform the following:

Log in to the Genesys Ascend Partner Portal.
Click AppFoundry > AppFoundry Report.
For each deal, create a new AppFoundry License Report.
Click Submit.

This reported deal revenue is considered when calculating the ISV’s AppFoundry partnership tier.

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