Genesys Cloud enables authenticated web messaging, a feature that restricts web messaging sessions to users who have logged in through an identity provider via OpenID Connect integration. The implementation process involves creating or configuring an authentication server, establishing an OpenID Connect Messenger Configuration integration with appropriate credentials, enabling authentication within the Messenger configuration, creating and activating a Messenger deployment with the configured authentication settings, and deploying the generated code snippet to website pages or through a Tag Manager tool. This functionality requires specific licensing (Genesys Cloud CX 2, CX 3, CX 4, CX 2 Digital, CX 3 Digital, or CX 1 Digital Add-on II) and appropriate permissions for Web Deployments configurations and deployments, along with an inbound messaging flow. The authenticated web messaging approach ensures that only verified users can initiate messaging sessions with agents, enhancing security and user verification for web-based customer interactions.