AI-generated summary
Genesys Cloud enables administrators to create web survey policies that automatically send survey invitations customer interactions through a structured configuration process. To establish these policies, administrators must possess appropriate permissions for Recording and Retention Policy management and have a published web survey form and survey invite flow configured in Architect.
Policies are created by navigating to Menu > Conversation Intelligence > Recording and Policies > Policies and selecting Create New Policy. Administrators define a policy name, description, and matching criteria for each media type (voice, email, messaging) to identify which interactions trigger surveys. For matching interactions, administrators configure actions including recording retention settings and survey distribution parameters.
The Send Web Surveys action enables automatic survey invitation delivery with multiple configurable options. Administrators select the published survey form (automatically using the most recent version), assign a survey invite flow, and optionally customize the sender name and email domain to enhance customer recognition and response rates. Timing controls allow administrators to specify initial invitation delivery either as per threading timeline or after 72 hours for email and messaging interactions. Additional configuration includes setting the number of reminder invitations (default: 0) and the interval in days between reminders, with reminders available up to 90 days after initial invitation. Survey recipients can respond within 90 days of creation before expiration.
Policies apply only to interactions occurring after policy enablement and do not retroactively affect previous interactions. Call recording requires prior enablement on the SIP trunk through telephony administrator configuration. Once configured across all applicable media types, policies are activated by saving. Genesys Cloud offers two configurable survey invitation timing options: "As per the Threading Timeline," which sends initial invitations when email or messaging threading timelines expire, or "After 72 Hours," which sends invitations 72 hours after conversation disconnection. The Send Survey setting applies only to initial invitations and does not affect reminder scheduling; reminders follow the configured Reminder Interval (Days). The system enforces a one-survey-per-interaction limitation. When an interaction matches multiple policies with Send web surveys actions, only one policy sends a survey, and the specific policy cannot be predetermined; Genesys recommends creating specific policy criteria to prevent survey action overlap. For interactions with multiple customer participants, Genesys Cloud sends survey invitations to the most recent customer participant