Genesys Cloud's Journey Management includes funnel analysis functionality that enables users to track customer progression through journeys and measure path success rates through four key metrics: Customers (total count at each event), Conversion Rate (percentage progressing from previous to current step), Dropped Out (customers not advancing between steps), and Moved Forward (customers progressing to the next step). Users access funnel analysis by logging into Genesys Cloud, navigating to Journey Management, selecting a journey with calculations enabled, and clicking "Show conversion" to display conversion data on events. Core capabilities include highlighting individual events, examining attributed metrics via the + icon, toggling conversion data visibility, and selecting specific conversion paths for analysis. The Journey Analyzer automatically calculates all conversion metrics upon activation and uses thick event connector lines to represent actions within customer journey visualizations. Users can expand or collapse attributed metrics by clicking the + or – icons in the upper right corner of events, supporting multi-step journey visualization with detailed metric attribution at each conversion point. Access requires appropriate licensing (Genesys Cloud CX 1-4 with Journey Management add-on where applicable) and role-based permissions including Journey Management Creator, Editor, or Viewer role with Journey > View and Export Results > Create permissions. Notable operational constraints include the inability to select two branch events simultaneously, unavailability of event connectors and editing functions while in conversion mode, and the requirement that journeys must have calculations generated before conversion analysis is available. Event connectors, editing, and calculation functions remain unavailable during conversion mode analysis, though conversion tracking can be enabled or disabled per event.