Genesys Cloud enables users to activate policies through the Conversational Intelligence module. Policies are automatically enabled upon creation; however, disabled policies can be re-enabled through a straightforward process. To enable a policy, users must access the system via Menu > Conversational Intelligence > Recording and Policies > Policies, select the checkbox adjacent to the desired policy, and click Enable Selected Policies. This functionality requires Quality Administrator permissions. The documentation notes that policies can be disabled and subsequently re-enabled as needed, providing flexibility in policy management within the platform.