Genesys Cloud CX web messaging provides customers with an enhanced experience when they visit your website, unlike web chat which provides short-lived chats. Web messaging enables a visitor to enter your site, converse with a bot or agent, and return later to pick up the conversation. With Predictive Engagement, agents can view the entire customer journey as part of the web messaging interaction. Web messaging shares messaging features and capabilities with other Genesys Cloud CX channels, enabling agents to respond to customer interactions. Predictive Engagement monitors visitor website behavior and determines when to present a web messaging offer based on action map conditions. The visitor can accept, reject or ignore the web messaging offer.