AI-generated summary
Genesys Cloud enables customization of external contacts and organizations through custom fields, allowing businesses to create personalized customer experiences and implement targeted routing strategies based on company-specific information. Users with appropriate permissions (External Contacts > Custom Fields - Add, Edit, and View) can create custom contact or organization types and define custom fields within those types to store data such as membership IDs, VIP designations, or other relevant customer attributes.
The implementation process follows a structured three-step workflow: creating a custom contact or organization type, defining custom fields for that type, and utilizing those fields within External Contacts. Custom fields are created by navigating to Menu > Contacts > Custom Fields, selecting the appropriate type tab (Custom Contact Types or Custom Organization Types), and specifying a field label, optional description, and field type. Genesys Cloud automatically generates a unique Field Key for API identification purposes, which cannot be modified after creation.
Users can access and apply custom fields by navigating to Menu > Contacts > External Contacts and Organizations, selecting the desired contact or organization, clicking Edit, and choosing the appropriate contact or organization type from a dropdown list. Custom field data is displayed in a dedicated section beneath the Interactions section and is searchable, with certain exceptions. The system supports up to 20 total contact and organization types, with a maximum of 25 custom fields per type. Custom fields can be applied to both new and existing external contacts and organizations.
Once a contact or organization type is saved, types and fields cannot be deleted but can be disabled. Contact types appear in contact listings and searches, and saved custom field data is also searchable. This functionality is available to users with Genesys Cloud CX 2, Genesys Cloud CX 2 Digital, or Genesys Cloud CX 3 Digital licenses, enabling organizations to enhance customer segmentation, personalization, and agent routing capabilities based on custom organizational requirements.