Campaign attributes

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Genesys Cloud's campaign attributes allow you to target website visitors coming from marketing campaigns where URL parameters are tracked. You can create segments in Genesys Predictive Engagement using operators to define conditions based on campaign attributes from Google Analytics. Syntax guidelines: represent hyphens and spaces in UTM parameters as they appear. Genesys Predictive Engagement tracks separate visits when a visitor arrives at your site from different sources. It supports campaign attributes like utm_source, utm_medium, utm_campaign, utm_term, gclid, and network. To enable UTM tracking, work with your ad network to set up campaigns and UTM parameters, then create matching segments in Genesys Predictive Engagement to assign on visitor arrival.

About campaign attributes

When you create action maps, segments, and outcomes, you use operators to define attributes.

If you use Google Analytics, you can target visitors coming from a marketing campaign where you track URL parameters. First, create a segment and then define the segment conditions using the campaign attributes. For more information, see the campaign attributes in the Visitor attributes table.

Syntax guidelines

This example illustrates how UTM parameters appear in the address bar for a website.

To create an expression in Genesys Predictive Engagement that segments visitors based on these parameters, follow these syntax guidelines:

If your UTM parameter includes this…	Type this in Genesys Predictive Engagement…	Example
a hyphen	a hyphen	UTM parameter: Existing-Customers Attribute value in Genesys Predictive Engagement: Existing-Customers
%20	a space	UTM parameter: Mortgage%20High%20Credit%20Score Attribute value in Genesys Predictive Engagement: Mortgage High Credit Score.

Note: UTM parameters are case-sensitive.

How Genesys Predictive Engagement handles multiple visits to the same campaign

Genesys Predictive Engagement tracks visits to a website in the following ways:

When a visitor visits your website, Genesys Predictive Engagement starts a new visit.
If the visitor leaves your website, or is inactive on your site for more than 30 minutes, Genesys Predictive Engagement closes the visit.
If a visitor arrives at your website from different sources, Genesys Predictive Engagement creates a new visit for each source and closes any previously open visit to the site.

For example, suppose your company posts a campaign ad on Facebook and Twitter. Someone sees the ad on Facebook and clicks it to arrive at your website. A few minutes later, the visitor sees a similar ad on Twitter and clicks the link, causing them to arrive at your website a second time. In this case, Genesys Predictive Engagement ends the visit that originated from the Facebook ad and begins a visit for the one that originated from the Twitter ad.

Note: Genesys Predictive Engagement tracks each visit to the website as a separate visit, even if the existing visit is still open. An open visit means that less than 30 minutes have elapsed since the last time Genesys Predictive Engagement detected visitor activity on the tracked website.

Types of campaign attributes

Attribute name	UTM parameter name as it appears in a webpage URL or search string
Campaign source	‘utm_source’
Campaign medium	‘utm_medium’
Campaign name	‘utm_campaign’
Campaign term	‘utm_term’
Campaign click ID	‘gclid’
Campaign network	‘network’

Enable campaign tracking

To enable UTM tracking for your website:

Work with your ad network to set up your ad campaigns and identify the UTM parameters to track. For example, suppose you want to create a new ad campaign called, “SpringSale’.
For each UTM parameter that you want to track, create a corresponding segment in Genesys Predictive Engagement. For example, create a segment called SpringSale. For the visitor attribute, specify “Campaign name like SpringSale”.
When a visitor arrives at a site through a campaign link, Genesys Predictive Engagement assigns the SpringSale segment.

Note: UTM parameters are specific to campaign tracking. To use UTM capabilities, select a parameter with a name that starts with Campaign.

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About campaign attributes

Syntax guidelines

This example illustrates how UTM parameters appear in the address bar for a website.

To create an expression in Genesys Predictive Engagement that segments visitors based on these parameters, follow these syntax guidelines:

If your UTM parameter includes this…	Type this in Genesys Predictive Engagement…	Example
a hyphen	a hyphen	UTM parameter: Existing-Customers Attribute value in Genesys Predictive Engagement: Existing-Customers
%20	a space	UTM parameter: Mortgage%20High%20Credit%20Score Attribute value in Genesys Predictive Engagement: Mortgage High Credit Score.

How Genesys Predictive Engagement handles multiple visits to the same campaign

Genesys Predictive Engagement tracks visits to a website in the following ways:

When a visitor visits your website, Genesys Predictive Engagement starts a new visit.
If the visitor leaves your website, or is inactive on your site for more than 30 minutes, Genesys Predictive Engagement closes the visit.
If a visitor arrives at your website from different sources, Genesys Predictive Engagement creates a new visit for each source and closes any previously open visit to the site.

Types of campaign attributes

Attribute name	UTM parameter name as it appears in a webpage URL or search string
Campaign source	‘utm_source’
Campaign medium	‘utm_medium’
Campaign name	‘utm_campaign’
Campaign term	‘utm_term’
Campaign click ID	‘gclid’
Campaign network	‘network’

Enable campaign tracking

To enable UTM tracking for your website:

Work with your ad network to set up your ad campaigns and identify the UTM parameters to track. For example, suppose you want to create a new ad campaign called, “SpringSale’.

For each UTM parameter that you want to track, create a corresponding segment in Genesys Predictive Engagement. For example, create a segment called SpringSale. For the visitor attribute, specify “Campaign name like SpringSale”.

When a visitor arrives at a site through a campaign link, Genesys Predictive Engagement assigns the SpringSale segment.

Note: UTM parameters are specific to campaign tracking. To use UTM capabilities, select a parameter with a name that starts with Campaign.

Campaign attributes

About campaign attributes

Syntax guidelines

How Genesys Predictive Engagement handles multiple visits to the same campaign

Types of campaign attributes

Enable campaign tracking

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Campaign attributes

About campaign attributes

Syntax guidelines

How Genesys Predictive Engagement handles multiple visits to the same campaign

Types of campaign attributes

Enable campaign tracking

[NEXT] Was this article helpful?