Identity resolution, sometimes known as ‘identity stitching‘, is the process of aggregating disparate identifiers into a unified customer profile in order to identify an individual in real time across various digital touchpoints.

More than device or account tracking, identity resolution seeks to fully understand the person during critical moments of their online activities.

The outcome is a comprehensive and unified view of a user’s engagement with a brand, which helps businesses create personalized experiences, improve channel reach and measurement, and ensure compliance with privacy regulations.