Genesys Cloud enables administrators to create and assign configuration profiles for messaging channel integrations through the Digital and Telephony menu. To create a profile, administrators navigate to Message > Platform Configurations, click Create Profile, enter a profile name, and selectively enable or disable available messaging features including Story Mentions, Story Replies, Typing Indicator (Outbound and Inbound), and Open Rich Media options (Quick Reply and Cards). After creation, the profile is assigned to the appropriate messaging channel integration by accessing Platform Integrations, selecting Configure next to the desired integration, choosing the created platform configuration, and saving the changes. If no profile is assigned, the integration defaults to standard channel behavior. Rich media elements require individual opt-in for each Open Messaging integration. Profile changes take effect immediately on all connected conversations, applying only to messages and events sent or received after assignment. For Instagram Direct Messaging specifically, previously received Story Mentions or Replies remain visible in the Agent Workspace even if those features are subsequently disabled in the profile.