Genesys Cloud uses artificial intelligence and machine learning to analyze website visitor behavior and predict the probability of users completing defined business outcomes. Users establish business goals as outcomes by specifying conditions through attributes and operators, which train prediction models that continuously improve in accuracy. Genesys Predictive Engagement monitors visitor navigation patterns and web form completion to identify behavioral indicators and calculate outcome likelihood. The system enables configuration of action maps that trigger based on customizable probability thresholds for predicted outcomes. Real-time visibility into predictions and probabilities is provided through Live Now monitoring, outcome metrics, and comprehensive reporting capabilities. The Journey Outcomes feature in Genesys Predictive Engagement is being deprecated. Core functionality includes outcome creation and management, attribute and operator definition for condition specification, action map configuration linked to outcome probability, and real-time outcome score viewing through Live Now and outcome reports.