When you are applying for an SMS short code in the United States and Canada, you must provide a mock-up of process your customers use to sign-up for your short code service. You must include this mock-up along with your application form.

The following elements must be present on your mock-up:

Service description and name

• Example: Sign up to receive shipping notifications from your company!

Fee disclosure

• Example: Message and data rates may apply.

Frequency

• Example: One message per login, Message frequency varies, or Three messages per delivery.

Customer care contact information

• Example: Reply HELP for help.

Opt out instructions

• Example: Reply STOP to opt out.

Link to Terms of Service

• Example: If you have any questions regarding terms of service, see link to your company’s terms of service page.

Link to Privacy Policy

• Example: If you have any questions regarding privacy, see link to your company’s privacy policy page.