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Previous suggested step: Plan for quality management and customer satisfaction
Next suggested step: Plan metrics, measurement, and reporting
Workforce management (WFM) is the art and science of ensuring the right staff is in the right place at the right time to handle customer interactions within performance objectives. While this definition sounds simple enough, the reality is far more complex. In every contact center, a wide range of universal and unique factors influence the contact center’s staffing requirements and available staff.
While every workforce management team sets their own processes and priorities, most workforce management teams focus their efforts on these four activities:
Workforce management technology can assist with all these activities. By optimizing and automating many aspects of the planning process, contact centers can schedule the appropriate employees for tasks at the appropriate times to facilitate business goals.
Workforce management is all about planning. To plan effectively, allocate skilled workforce management professionals for the functional process and ensure they become intimately familiar with the patterns of their customer contacts.
Discuss the following questions with your team:
Take the following actions before moving forward in the planning phase:
| Preparation | Assigned to | Complete date |
|---|---|---|
| Define WFM team member roles and responsibilities and the required number of resources in each role. | ||
| Ensure that you establish appropriate and meaningful accessibility metrics and that all levels of the contact center agree upon the metrics. | ||
| Document the shifts offered to agents, including start times and break/lunch times. Identify ways to create practical flexibility (for example, start times between 9–9:30 am versus a fixed start time of 9). | ||
| Train WFM staff on WFM technology and role-specific responsibilities. Ensure a consistent understanding of WFM concepts and principles. | ||
| Document WFM processes to determine how to manage forecasting, scheduling, real-time monitoring, time off, and training time. | ||
| If necessary, communicate the implications of changes in workforce management processes to all levels, most importantly to the agent level. Carefully position why the changes are necessary and the benefits to customers, the contact center, and agents. Gaining buy-in at all levels is critical. | ||
| Look for patterns that cause variability while analyzing historical data. Ensure that these patterns are incorporated into forecasting. | ||
| Build a Service Level Recovery Plan, which identifies the options or levels available — in real-time and in advance — when it’s apparent that the contact center is over- or understaffed. |
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