Monitor content offers
Determine how often visitors view and respond to your content offers.
View the number of times the content is offered
This column shows you how often Genesys Predictive Engagement presents each content offer to visitors.
View the click-through rate
This column shows you the percentage of times that visitors clicked the content offer.
Monitor a content offer's performance
Use theAction Map Performance reportto monitor your content offers. The following table describes the metrics available for this report:
| Metric | Description |
| Web Actions Qualified | Number of visitors who matched a segment, activity, or outcome score that triggered the action map. |
| Web Actions Offered | Number of visitors to whom Genesys Predictive Engagement presented a content offer. Note:When a visitor qualifies for an action map, it does not mean that they receive a content offer immediately. For example, if the visitor matches a segment for the action map but is not on the webpage that triggers the content offer, they don't receive a content offer. Also, if there are no agents available, the visitor does not receive a content offer. For more information, seeProgression of web actions metrics. |
| Web Actions Accepted | Number of visitors who accepted the content offer. These visitors are a subset of those who received the content offer. For more information, seeProgression of web actions metrics. |
| Web Actions Started | Not applicable |
| Web Actions Engaged | Not applicable |
| Web Actions Rejected | Number of visitors who dismissed or rejected the content offer. These visitors are a subset of those who received the content offer. |
| Web Actions Errored | Number of visitors who experienced an error when presented with the content offer. This issue can occur before or after the content offer appears. |
| Web Actions Timed Out | Not applicable |
Content offer lifecycle
For more information about the lifecycle of a content offer and the metrics that we capture at each stage, see Content offers lifecycle.
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