Manage outcomes

PrerequisitesClick to expand

Learn how to define the business goals that you want to track and predict. To simplify the process of creating an outcome, duplicate an existing outcome.

Note:

Specify as least one condition.
Outcome Scoring is disabled by default
To create an outcome after you reach the outcome limit, delete an existing outcome.

Create or edit an outcome

Entity	Description
Outcome Details
Name	A descriptive name of the outcome.
Description	(Optional) Description of the outcome.
Status	Outcomes are active by default. When an outcome is active, it is ready to use on your website. To deactivate an outcome temporarily, slide the toggle to No. To remove an outcome permanently, delete it instead.
Outcome Scoring	Enable the outcome for scoring. You can enable scoring for up to 10 outcomes. Note: Available only for Predictive Engagement customers
Define your outcome conditions
Session type/Event source	Select the type of session: Web session: An example of a web session is when a user goes to your website and completes a form to place an online order. The associated events for the web session are: visitor visiting a website, visitor filling out the online order form, and the visitor submitting the form. For more information, see Web sessions. App session: An example of an app session is when a user enters your application to perform a search for a product and add it to the basket.
First event	Attributes that identify visitors based on shared behaviors. For example, completing a form or going to a specific webpage. Note: If the outcome is to be enabled for scoring, Genesys recommends that only the actual achievement event, such as the URL has ‘/paymentSuccessful’ etc. is used and that the outcome is not limited to a particular domain. This helps improve accuracy of predictions.
Assign value to first event	When you create an outcome, you can attach a perceived value to quantify the benefit of the specified outcome. For example, you can derive the value of an abandoned cart by creating an outcome. In the Value field, provide a value extract from the outcome that you are tracking. Currently, only numeric value types are supported. Note: You can assign a value only to the event you added last. For example, if you define a series of three events to achieve your outcome, you can assign a value only to the third event.
Define your visitor characteristics
Visitor attributes	Attributes that identify visitors based on characteristics such as location, browser, or device type.

Customer attributes

For more information about visitor attribute operators, see operators. For more information about visitor attributes that enable UTM-tracking of campaign-specific activities, see Campaign attributes.

Attribute name	Description	Examples
Device category	Category of device that the visitor is using.	desktop mobile other tablet
Device type	Type of device that the visitor is using.	Apple Archos Asus Google HTC Huawei Nokia Samsung SUN Microsystems Unknown
OS family	Operating system family that the visitor is using.	Android Chrome OS Firefox OS Google iOS Linux Mac OS Tizen Unknown Windows 9x Windows CE Windows NT Windows Phone Ubuntu
Browser family	Browser family that the visitor is using, including all versions of the browser within that family.	Chrome Firefox HTC_HD2_T8585 Opera IE Mobile Internet Explorer Opera Safari SamsungBrowser Viera
Browser version	Major version of the browser that the visitor is using.	55
Campaign source*	A search engine, newsletter, or other source (UTM parameter).	direct adWords Google
Campaign medium*	Medium such as email or cost-per-click (UTM parameter).	direct organicsocialppcwebsite-ppc
Campaign name*	Specific product promotion or strategic campaign (UTM parameter).	test campaign Summer19
Campaign term*	Keywords for this ad (UTM parameter).	device trialsubscription
Campaign content*	Ads or links that point to the same URL (UTM parameter).
Campaign Click ID*	A unique number that generates when a potential customer clicks an affiliate link (UTM parameter).	CjwKCAiA1ZDiBRAXEiwAIWyNC2J6QZBJYwXHJPsZ khECGKaZ7nRjmNEQzmn1Hqh8Labvn3FQ-Tn1pRoCEDYQAvD_BwE
Campaign network*	Ad network to which the click ID belongs (UTM parameter).	search network display network
Country	Visitor’s country.	United States
City	Visitor’s city or town.	Chicago
Region	Visitor’s region. To track by U.S. states, supply the 2-digit state code (all caps).	Midwest IN
Post code	Visitor’s postal code.	60610
CCA2 code	Two-letter country code.	US
Browser language code	Language to which the visitor’s browser is set.	en-gb Standard browser language codes
Device OS language	Language to which the visitor’s device is set.	en-gb Standard browser language codes
Organization name	Organization name derived from the IP.	alto-universal.com
Referral URL	Referrer page URL.	https://alto-universal.com/auto#quote-details
Referral hostname	Referrer host or hostname.	alto-universal.com
Referral medium	Referrer medium.	search, social, email, unknown, internal, paid
Authenticated	Indicates whether the event was produced during an authenticated session.	Boolean: True or False
App name	Name of the application.	Alto-universal
App namespace	Unique application ID.	com.alto-universal.testapp
App version	Application version number.	2.6.11
App build number	Application build number.	15

Customer journey attributes

When you define a condition that includes a visitor journey attribute, Genesys Predictive Engagement matches visitors based on whether they take the action. For example, visitors who complete a form, go to a specific webpage, or add a product to their shopping cart but don’t complete the purchase.

For more information about visitor journey attribute operators, see operators.

Notes:

To track a more complex visitor journey, define multiple conditions. Genesys Predictive Engagement evaluates all conditions in the visitor journey sequentially, in the order that you define them. The system doesn’t validate free form text. If you misspell a value, the outcome doesn’t trigger. For example, typing “ACB Retailer” when the page title is “ABC Retailer.”
When specifying a time for a custom web event, include milliseconds.
When specifying numeric values for a custom web event, only numeric relational operators are available. For example, say you have a custom event called “CartValue” and you want to target all customers who have a cart value of $100 or more. You would select the “greater than or equal to” operator and type 100 in the value box. Note: You can include decimal points but not the currency symbol.

Attribute name	Description	Session type	Example
autotrackClick	To track when and where a visitor clicks a webpage. For more information, see autotrackClick.	Web	Clicks the ‘More’ button.
Custom attribute	Allows you to identify groups of visitors based on characteristics and behaviors that are specific to your business.	Web App	“productCode” or “productName”
Event name	Represents actions that occur on your website. For example, an object clicked (such as a button, link, or menu option), error generated, inactivity detected, URL changed, or scroll detected. For more information about configuring events, see About modules.	Web App	The recommended format is object_action. button_click link_click page_scroll key_press textbox_entry
form:track	To track the value of webpage form submissions. For more information, see forms:track.	Web	sign-up-form
Page URL	URL of the page. Full protocol is required.	Web	https://www.genesys.com/?s&q=predictive%20engagement
Page title	Meta title of the page (not the heading on the page).	Web	Contact Us
Page hostname	Host name of the page’s URL.	Web	app.genesys.cloud
Page domain	Domain of the page’s URL.	Web	app.genesys.cloud
Page fragment	A fragment of the page’s URL, sometimes called a named anchor. It usually appears at the end of a URL and begins with a hash (#) character followed by the identifier.	Web	#/journey/segment/create
Page keywords	Keywords from the HTML<meta>tag of the page.	Web	contact
Page pathname	Path name of the page.	Web	/journey/admin/
Search query	Represents the keywords in a visitor’s search query.	Web App	test
URL query string	Query a string that passes to the page in the current event.	Web	q=test
Screen name	Name of the viewed mobile app screen.	App	Products

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