After you create a campaign setting (required) and create a campaign schedule (optional) in Salesforce, associate the campaign setting and campaign schedule with one or more campaigns in Salesforce. A campaign setting allows you to associate data synced from Genesys Cloud campaigns with Salesforce campaigns. A campaign schedule allows you to control when a campaign runs.

You can associate a campaign setting and a campaign schedule with either a new or existing campaign in Salesforce.

Launch the Lightning app for campaign management with the Genesys Cloud objects added as custom tabs.

1. From the Lightning app navigation menu, select Campaigns.
2. In the List View menus, you can view the campaigns that are running, ending today or ended yesterday. You can either select an existing campaign or create a new campaign.
   Note: Confirm that the campaign page layout is assigned to profiles that you want to be able to see this layout. For more information, see Assign Page Layouts to Profiles or Record Types in the Salesforce documentation.
3. Create a campaign or select an existing campaign. 
   • New campaign
     1. In the Recently Viewed section, click New.
     2. Enter a name for the campaign.
   • Existing campaign
     1. Click Edit next to a campaign that you want to associate with a campaign setting.
4. Configure the following fields for either a new or existing campaign in Salesforce:
   1. Select the Start Date.
   2. Select the End Date.

      The maximum length for a campaign is 3 years. Campaigns exceeding this limit risk synchronization failure between Salesforce and Genesys Cloud because longer durations can lead to heap memory exhaustion in the jobs, which causes sync failure.

      Note: After a campaign reaches its three-year maximum duration, you must create a new campaign to replace the existing campaign.
   3. Select the Genesys Cloud Campaign Setting that you want to associate with this campaign.

      For more information, see Create a campaign setting.

   4. (Optional) Select the Time Zone for the location where the campaign runs.

      Time Zone affects Start Time and End Time on the campaign schedule. For more information about Start Time and End Time, see Create a campaign schedule.

      If you do not select a Time Zone, the campaign uses the time zone of your Salesforce organization.

   5. (Optional) Select the Genesys Cloud Campaign Schedule that you want to associate with this campaign.

      For more information, see Create a campaign schedule.

5. Click Save.

After you associate a campaign setting with a new or existing campaign in Salesforce, the integration automatically syncs campaign data from Salesforce to Genesys Cloud. The campaign then appears in the campaign list and schedule in Genesys Cloud. For more information, see Voice campaigns view.

The integration also enables campaigns synced to Genesys Cloud as Always Running. Campaigns with Always Running enabled continue running, even if there are no contacts in Genesys Cloud or campaign members in Salesforce.

For information about all steps necessary to set up campaign management, see Set up campaign management.