AI-generated summary
Genesys Cloud enables mobile tracking functionality that allows organizations to track user actions within native iOS or Android applications and display these actions as customer journeys within the platform. This capability is delivered through the Messenger Mobile SDK and can operate independently or integrate with mobile messaging to provide agents with a unified customer journey view during active conversations.
Configuration requires several prerequisites, including Genesys Cloud CX 2, CX 3, CX 4, CX 3 Digital, or CX 1 Digital Add-on II licensing, Genesys AI Experience for digital events, Predictive Engagement feature enablement, and appropriate Web Deployments permissions. The implementation process involves four sequential steps: enabling digital user tracking within Messenger configuration, creating and publishing a Messenger deployment to obtain necessary identifiers, deploying Messenger Mobile SDK version 2.5.0 or later in the native application, and configuring user data collection through the Events method to track customer journeys.
A critical operational consideration is that the Messenger Mobile SDK does not independently manage consent collection, privacy prompts, or tracking initialization based on consent policies. Host applications bear full responsibility for regulating mobile tracking behavior, disclosing data collection practices in privacy policies, and completing required Google Play Data safety declarations.