Genesys Cloud integrates with Salesforce Service Cloud through CX Cloud, a unified AI-powered customer experience and relationship management solution that consolidates voice, digital, and CRM data across multiple channels and touchpoints. The integration encompasses several specialized packages designed to extend Genesys Cloud capabilities within the Salesforce environment.
The Voice package enables contact center creation and configuration with voice interaction management, supporting advanced features including screen pop, scripts, and AI-powered Agent Copilot to enhance agent productivity. Voice interactions synchronize data including VoiceCall attributes and after-call work between systems. The Digital and AI package provides access to supported Genesys Cloud digital channels including Email, Web Messaging, SMS, WhatsApp, Facebook Messenger, Instagram Direct Messages, X Direct Messages, and Open Messaging, incorporating CX Cloud AI capabilities such as Agent Copilot and voice transcript components to enhance agent productivity and customer outcomes.
Outbound Campaign Management allows organizations to create, manage, and view Genesys Cloud outbound dialing campaigns within Salesforce, synchronizing campaign data, members, settings, and schedules for unified outbound workflows, currently supporting voice outbound dialing campaigns. The Workforce Engagement Management (WEM) package provides supervisors and agents with schedule, activity, task, and performance-related insights within Salesforce to support planning, adherence, and productivity monitoring.
The External Routing package enables routing of Salesforce messages and email-to-case through Genesys Cloud, supporting the Salesforce Case object, Email-to-Case, and Messaging Sessions for Salesforce Enhanced Chat. Agents utilize the Omni-Channel and Genesys Cloud CX Utility widget to manage incoming and outbound calls, perform phone login/logout, maintain persistent connections, schedule callbacks, and monitor queue statistics.
Implementation requires installing the appropriate CX Cloud packages, configuring remote site settings and OAuth authentication, creating Lightning apps, and establishing contact center configurations. Requirements include appropriate Genesys Cloud licensing, OAuth client permissions, field mappings between Genesys Cloud interaction attributes and Salesforce custom fields, and compliance considerations for inactivity timeout and HIPAA standards. The platform provides comprehensive contact center components supporting multi-channel customer interactions, voicemail and recording access, callback responses, and after-call work processes, with integration guidance and support resources available through community forums.